Search is changing fast. AI-powered search engines like Perplexity, ChatGPT Search, and Google's AI Overviews are increasingly surfacing answers directly — which means traditional SEO tactics alone aren't enough anymore. HeyEmmett focuses specifically on this new frontier: AEO (Answer Engine Optimisation) and LLM SEO. Their free tools help you check whether AI crawlers can access your site, optimise your content to be cited by AI answers, and find the keywords AI engines are surfacing for your topic.
AI Visibility Checker. Find out whether AI search crawlers can actually access and index your website content. If you're blocked, AI search engines won't cite you — this tool shows you exactly what's happening.
AI Keywords Visibility. Discover which keywords are being surfaced by AI-powered search engines for your niche. Optimise your content to appear in AI-generated answers and overviews.
SSR Checker. Check if your website is server-side rendered — which matters for AI crawlability. Client-side JavaScript rendering can hide your content from AI crawlers that don't execute JS.
AI Article Generator. Generate SEO-optimised articles from keywords with real-time streaming — useful for creating content specifically structured to be cited by AI search engines.
Metadata Checker. Verify that your page metadata is correctly set up for AI search engines — title tags, descriptions, structured data, and more.
Who Is It For?
Content creators, bloggers, SEO practitioners, business owners, and anyone who wants their website or content to show up when people ask AI search engines questions in their niche. This is forward-looking SEO — preparing for how search actually works today and will work increasingly in the future.
Best Niches to Use With
Pros and Cons
- ✅ Completely free — practical tools with no paywall or signup barrier
- ✅ Built for AI search era — helps content get found by ChatGPT, Perplexity, and AI tools, not just Google
- ✅ Creator-specific focus — tools designed for YouTube SEO and content visibility, not generic SEO
- ✅ Quick to use — no complex setup, just open and start optimising
- ❌ Smaller feature set compared to full-featured SEO platforms like Ahrefs or TubeBuddy
- ❌ Still building out its tool collection — more specialised tools are likely coming
- ❌ Less useful if you're already using a comprehensive SEO suite
Summary
HeyEmmett is one of the first free toolkits specifically built for the AI search era. If you care about your content being found — not just by Google, but by ChatGPT, Perplexity, and the growing wave of AI-powered search tools — these tools give you a practical way to start optimising for that future right now.
Try HeyEmmett Tools →