Organize your visual coverage and film better B-roll with a structured shot list for any setting.
B-roll is supplementary footage that covers your main talking head or action footage. It covers jump cuts, illustrates what you're talking about, and makes videos visually dynamic. Videos without B-roll feel static and lose viewers faster.
A rough rule is 3x the final video length. A 10-minute video needs about 30 minutes of B-roll footage. Most creators underestimate how much they need until they're in the edit.
Yes ā Pexels, Pixabay, and Coverr offer free stock footage. But original B-roll creates authenticity and a consistent visual style. Use stock footage as a supplement, not a replacement.