A content funnel maps the journey from stranger to buyer. Top-of-funnel content attracts new viewers, middle-of-funnel builds trust, and bottom-of-funnel converts them into customers.
No more than 10–15%. Too much promotional content destroys trust and reduces organic reach. The rule is: earn the right to sell by providing value first.
No — even if your goal is affiliate income or ad revenue, a funnel still applies. TOFU drives traffic, MOFU builds loyalty that improves retention metrics, BOFU drives affiliate clicks.