Evergreen content stays relevant and continues attracting traffic long after it's published. “How to tie a tie” is evergreen. “Best Super Bowl commercials 2024” is not.
Look at what questions beginners always ask — these rarely change. Check Google autocomplete and YouTube search suggestions for topics that appear year-round without seasonal spikes.
No — a 70/30 mix of evergreen and trending works best. Trending content creates short-term spikes that can introduce new audiences to your evergreen content.