Evergreen content is the backbone of sustainable growth. Unlike trending content that spikes and dies, evergreen content continues to get views and clicks months or even years after publication.
Yes, and it should be! "Evergreen" means the topic is always relevant, but the specific details (like tools or prices) might change. Updating an evergreen post once a year keeps it ranking high.
Often, yes. It lacks the "viral" spark of a trending topic, but its total view count over its lifetime will almost always exceed a short-lived trend.