Use this free hashtag generator to create a set of relevant, niche-specific hashtags for any keyword. Generate hashtags for Instagram, TikTok, Twitter and more — helping content creators and influencers increase their reach and attract new followers.
Hashtags aren't magic, but when you use the right ones, they genuinely do get your content in front of people who aren't following you yet. The problem is most creators either overdo it with 30 generic tags or use the same five every single time. Neither works well.
Type in your topic or niche keyword and this tool gives you a ready-to-use set of hashtags you can copy straight into your post. It mixes variations that work across Instagram, TikTok and Twitter so you're not starting from scratch every time you upload something.
Step 1 — Enter your topic. Type the main keyword for your post. Be specific — "budget travel Europe" will give you better results than just "travel".
Step 2 — Generate and review. Hit the button and scan through the hashtags. Click any one to copy it instantly to your clipboard.
Step 3 — Pick and mix for your platform. Grab 3–5 for Instagram, up to 8 for TikTok, or 1–2 for Twitter. Paste them at the end of your caption or in the first comment on Instagram.
Using the same hashtags on every post. Platforms flag this as repetitive behaviour and it quietly kills your reach over time. Rotate your tags so each post gets a fresh shot at discovery.
Going too broad with giant hashtags. #fitness has 500 million posts. Your content gets buried in seconds. Mix in a few smaller niche hashtags where there's less competition and your post actually stands a chance of being seen.
Treating all platforms the same. What works on TikTok doesn't automatically work on Instagram. TikTok is more forgiving with volume, Instagram has shifted toward fewer more targeted tags, and Twitter barely benefits from hashtags at all unless you're joining a trending conversation.
It depends on the platform. For Instagram, 3–5 focused hashtags tends to perform better than the old "30 hashtags in a comment" trick. TikTok is a bit more flexible — 3–8 works well. For Twitter or X, stick to 1–2 at most. More than that and it starts to look like spam.
Yes, but they're not the growth hack they were a few years ago. On TikTok they still help the algorithm understand your content. On Instagram they have less impact than they used to, but they're still worth using — just don't rely on them as your whole strategy. Good content plus smart hashtags beats great hashtags on mediocre content every time.
No — and this is a mistake a lot of creators make without realising. Reusing identical hashtags over and over can signal spammy behaviour to the algorithm. Mix things up between posts. Even swapping out two or three tags makes a difference.
On TikTok, put them in the caption directly. On Instagram, you can put them in the caption or the first comment — both work fine. On Twitter, weave 1–2 into the post naturally rather than dumping them at the end.