Yes, especially early on. Spreading a few hours a week across five platforms leaves you mediocre everywhere. Mastering the format on one platform first builds momentum you can then repurpose elsewhere.
Your strongest format dictates the best platforms — video creators thrive on TikTok and YouTube, writers on LinkedIn and X, designers on Instagram and Pinterest, and audio creators on podcasts and YouTube. Play to your strength before forcing an unfamiliar format.
Different goals favour different platforms. Revenue leans toward channels with buying intent and email capture (YouTube, LinkedIn, a newsletter), while pure audience growth leans toward discovery-driven short video. This planner adjusts its advice based on the goal you select.