Keep intros under 30 seconds. Viewers decide in the first 10–15 seconds whether to stay. Get to the value as fast as possible.
Only if you’re new. Regular viewers know who you are. Skip straight to the hook — it respects your audience’s time.
A good hook promises value, creates curiosity, or states a bold claim the rest of the video will prove. Pattern interrupts — unusual visuals or surprising facts — also work well.