Ensure your video outro is optimized to drive subscribers and views with our professional checklist.
20-60 seconds. Long enough to include your CTAs but short enough that viewers don't drop off before seeing them. The end screen appears in the final 20 seconds — start your verbal outro just before it activates.
Both — at around 30% of the video length (once you've delivered value) and again in the outro. The start of a video is too early; viewers haven't decided if you're worth subscribing to yet.
Ask a specific question related to the video topic. "What's your biggest challenge with [topic]?" outperforms generic "Let me know what you think!" Every word of your outro should have a purpose.