Viral hooks combine curiosity, specificity, and emotion. They make the viewer feel they’ll miss something important if they don’t keep watching.
5–15 words for social media. For YouTube intros, the hook should resolve within 30 seconds. TikTok and Reels need hooks in the first 1–2 seconds.
Yes — every video, post, and carousel needs a hook. Without one, you lose viewers in the first second before they even give your content a chance.