LinkedIn only shows the first ~2 lines before a “…see more” cut. If those lines don’t create curiosity or tension, people scroll past and never expand the post — which limits how far the algorithm distributes it. Treat your first line like a headline.
External links in the post body typically reduce reach because LinkedIn wants to keep users on-platform. The common fix is to publish the value in the post itself and drop your link in the first comment, then mention “link in the comments” in your CTA.
Engagement is half the strategy. Commenting thoughtfully on 10 relevant posts a day and replying quickly to comments on your own posts builds visibility and relationships far faster than posting alone. Aim to spend as much time engaging as creating.