7-14 days is ideal for most creators. Long enough to build anticipation, short enough to maintain urgency. Launches longer than 3 weeks tend to lose momentum in the middle.
The first 24 hours and the final 48 hours account for the majority of sales. The middle period is typically quiet — don’t panic, keep executing your plan.
No. A smaller, highly engaged audience with strong trust will often outperform a larger, passive one. Focus on nurturing relationships before you launch, not just growing numbers.