Product positioning is how you frame your product in the minds of your audience relative to alternatives — what makes it different, who it's for, and why it matters to them specifically.
You need at least one clear angle that differentiates you — a specific audience, method, or result. You don't need to reinvent the category, just have a clear reason someone chooses you.
Strong positioning makes it obvious your product isn't for everyone. If your positioning statement could describe any competitor's product too, it needs to be more specific.