3-5 products in your first year is realistic and sustainable. Trying to launch more than that usually leads to burnout and unfinished projects. Quality over quantity wins long term.
No — treat it as a guide, not a rulebook. Let customer demand and your own capacity determine your actual pace. Skip stages that don't fit your niche.
Once you have a proven low and mid-ticket offer and an engaged community, a membership adds predictable recurring income. Don't start here — it requires ongoing content commitment.